Transparency & Editorial Standards

At Bullrank, trust is our currency. Because we operate in the cryptocurrency and financial technology sectors, we believe you deserve to know exactly how we operate, how we make money, and who is writing our content.

1. Affiliate Disclosure

Bullrank is a reader-supported publication. To keep our content free, we maintain affiliate partnerships with some of the companies featured on our site.

How it works: When you click a link on our site and sign up for a service (such as an exchange or wallet), we may receive compensation in the form of a referral commission.

No extra cost: This commission comes at zero cost to you. In many cases, our partnership allows us to offer you exclusive discounts or sign-up bonuses.

Editorial independence: Our affiliate relationships never dictate our reviews or rankings. If a product fails our security audit, we will not recommend it, regardless of the potential commission. We have rejected partnerships with platforms that do not meet our safety standards.

Every review that contains affiliate links includes a disclosure banner at the top of the page, clearly marking the presence of sponsored links before you encounter any affiliate content.

2. The “Gavin Hall” Editorial Persona

To ensure the highest quality of information while protecting the operational security of our team, Bullrank utilizes a unified editorial persona.

Who is Gavin Hall? “Gavin Hall” is a pseudonym that represents the collective consensus of the Bullrank Editorial Board.

Why use a pseudonym? Our compliance experts and auditors often hold sensitive roles or wish to maintain privacy due to the high-risk nature of the crypto industry. Using a unified persona allows us to publish rigorous, expert-level audits without exposing individual team members to targeted harassment or social engineering attacks.

Accountability: While the name is a persona, the methodology is real. Every review published under Gavin Hall has undergone our standardized 5-point audit process, including real-capital testing and withdrawal verification.

3. Our Testing Methodology

We do not rely on press releases. Our “Proof of Work” testing model involves:

1. Real Deposits: We deposit our own capital into every product we review.
2. Live Trading: We execute real buy/sell orders to test liquidity and slippage.
3. Withdrawal Tests: We verify that we can get our money out within the stated timeframes.
4. Support Audits: We anonymously test customer support responsiveness.

Each product is evaluated across five category-specific metrics, scored on a 1–10 integer scale. The final score is the simple average of all five metrics. We do not use weighted scoring or subjective adjustments. Scoring criteria vary by product category, and each category page lists the exact criteria used.

4. Review Updates & Corrections

Cryptocurrency products change frequently. We re-test and update our reviews when significant changes occur, such as fee structure changes, security incidents, major feature launches, or UI overhauls. Each review displays both the original publish date and the most recent update date so readers always know how current the information is.

If you believe a review contains an error or if a product has changed since our last test, please reach out. We will investigate and update the review accordingly, noting any corrections transparently.

5. Our Team

Our editorial board includes specialists across the following areas:

• Lead Auditor (Gavin Hall Persona): Oversees final review scoring and editorial consistency.
• Compliance Officer: Reviews regulatory status and risk factors.
• DeFi Analyst: Tests on-chain mechanics, smart contract interactions, and protocol security.

Each review reflects the combined expertise of this group, not the opinion of a single individual. Learn more about our editorial lead on the Gavin Hall author page.

6. Financial Disclaimer

Bullrank is not a financial advisor. The content on this website is for informational and educational purposes only. Cryptocurrency investments carry inherent risks, including the loss of principal. You should conduct your own due diligence or consult a certified financial planner before making investment decisions.